Our brand
One brand strategy
Brand expression
Power of Priceless
Asset Library
Our sonic identity and DNA were designed with memorability and adaptability in mind, empowering us to create the right sonic journey for our audience, whether in Mastercard's products and solutions, or enhancing our world-class experiences and campaigns with full anthemic music tracks.
Mastercard's sonic branding consists of three main elements: sonic cues, sonic logos, and sonic anthems. These moments of sonic interaction provide familiarity, reassurance, and peace of mind at critical points in the consumer journey. They also drive the brand in innovative ways to connect with our audience on a deeper emotional level.
For all sonic-related questions, contact us.
KEY TAKEWAYS
1.
Provides trust and peace of mind to consumers
2.
Drives differentiation among competitors
3.
Connects us to our emotions
Essential tools
Mastercard is the best audio brand in the world
Since 2019, Mastercard has been awarded the #1 spot in amp’s annual Best Audio Brands Index. With Mastercard’s ever-expanding holistic sonic strategy, we must continue to use sound in innovative ways to enhance brand recognition and impact.
Sonic at checkout
The possibilities to use the sonic brand are endless. Elevate any setting with a thoughtfully curated playlist of branded tracks. Commemorate pivotal tournament moments with our iconic sonic logo, just as we've proudly accomplished with League of Legends and MLB. Or, collaborate with a well-known artist to produce a song using our sonic DNA, like we've done with Domino Saints to create the official anthem of CONMEBOL Copa América Femenina in 2022, the Artist Accelerator, and many more.
Sonic in culture
The possibilities to use the sonic brand are endless. Elevate any setting with a thoughtfully curated playlist of branded tracks. Commemorate pivotal tournament moments with our iconic sonic logo, just as we've proudly accomplished with League of Legends and MLB. Or, collaborate with a well-known artist to produce a song using our sonic DNA, like we've done with Domino Saints to create the official anthem of CONMEBOL Copa América Femenina in 2022, the Artist Accelerator, and many more.